Before you choose from the many types of monthly social media packages available to you let’s review what we mean by social media management. As we shall see, it may be a task that you can accommodate within your own organisation or just do better yourself. On the other hand a review of the workload and the potential may confirm to you the need to outsource this task.
Social Media Management
Social Media Management is a relatively new field that requires expert social media knowledge and social media marketing skills. A social media manager needs to be able to create an online presence using multiple social media channels, as well as manage those social channels once they’re created.
Typically, a social media manager manages social profiles for a business, organization, sole trader, celebrity, etc. Profiles generally include social network accounts on a variety of social networking sites like Facebook, Twitter, YouTube, Instagram, and Pinterest. Once social profiles are created they need regular management and fresh, orginal, and specific content added.
Social Media Management can be divided into three components:
- Social Media Strategy
- Social Media Implementation
- Social Media Marketing & Optimization
Social Media Strategy
The social media manager needs to work with the client or organization to develop a social media strategy that will provide an optimum online presence for their business or for the individual. Not all social media platforms are suitable for all business types and goals, and it’s not necessary to have a presence on all platforms. It is better to use one or two social media platforms well than to have neglected accounts on multiple platforms.
The business or client and the SM manager will discuss and agree on a strategy that is designed to meet their goals. Typical goals might be:
- Attract more customers to their bricks and mortar shop/store
- Attract more visitors to their ecommerce website
- Grow their SM accounts by attracting new followers
- Generate leads for their sales team to follow up
Social Media Implementation
Once the social strategy is in place, social profiles need to be set up and social content needs to be published regularly for social profiles to become successful. Social content must be also optimized for each social channel. Different SM platforms require different types of content. Pinterest and Instagram require posts with visual impact whereas Twitter, although videos and images can be added, requires more dialogue and nuance in the posts for them to generate engagement.
Social Media Marketing & Optimization
The third stage of social media management is the marketing and optimization. This includes social “listening” (i.e., setting up social monitoring tools) and using social insights to deliver relevant social content that wil capitalize on whatever is trending or respond to what their customers are posting.
SM marketing may include the setting up of ads specifically designed for the SM platform and monitoring the results. It’s easy to lose money on SM ads that do not deliver the right kind of traffic to a site or the wrong type of leads so it’s vital that any ads created are analysed for results and adjusted accordingly.
Social Media Management Tools
A social media manager can use various tools to create social content, monitor social channels, and analyse results.
Tools that a social manager often uses include:
- Analytics tools
- Scheduling tools
- Listening tools
- Publishing tools
- Monitoring/Alerting tools
- Mobile Apps
Some tools combine some or all of the above in one package. This not only saves money (it’s just one annual or monthly subscription) and time (you only have to learn to use one tool well instead of learning how to use multiple individual tools with different designs).
Content Studio is one such tool. It’s one we’ve used with great success. There are too many features and benefits to list here so check it out for yourself, but briefly, it links to each SM account, monitors each of them, and produces reports. It can curate content (ideal for those days when you can’t think of what to post), links to content feeds that you can re-use in your own SM accounts, and has affordable monthly subscriptions to monthly social media packages that you can tailor to suit your needs.
Our Monthly Social Media Packages
If you don’t want to learn how to do this yourself then subscribe to one of our monthly social media packages and we’ll create an effective social media strategy based on your business objectives. Send us a message now and we can have a short, no-obligation chat and answer any questions.
Included in all monthly social media packages
- Social media audit
We start by assessing your current social media accounts, if any.
- Brand audit
We check what impact your brand has made online. Who is talking about your company? What are they saying?
- Which accounts are right for your business?
We’ll work out which social media accounts are ideal for your business objectives.
- Social media marketing strategy
We’ll work out a strategy designed to meet your business goals.
- Consistent identity and design
We’ll advise on any changes required to bring your accounts into alignment.
- Account Security
We’ll suggest measures for maintaining security and password management.
- Implementing the plan
Once we have completed the preceding steps we’ll start posting on your social media accounts, sharing both your own content and curated content of interest to your target market.
- Engagement and interaction
We will monitor and respond to reactions to your postings, passing on leads, support requests, and feedback to you.
- Monitoring and measuring
Month by month we will measure the effect of the campaign and keep you informed of progress.
- Periodic reviews
Every three months we will review the marketing campaign, discuss progress, and suggest changes.
Monthly Social Media Packages For Small Businesses
Social media is a hungry beast that never loses its appetite. The right accounts for any business will depend very much on what that business is providing and which social media platforms are used by the business’s target audience.
For some business owners there’s no substitute for doing it all themselves. For example, they want to be the face and the voice on Instagram and it’s right that they should be. Nothing provides authenticity more than the personal touch that draws followers in and keeps them interested.
However, this doesn’t suit everyone nor every business. A technology or any kind of IT business might want to use social media as a means to convey news about emerging trends or innovations within a sector of industry. For this type of company there’s no need to have the personal and intimate posts and stories that are so popular on Instagram.
Some business owners retain a personal social media presence and a separate account for the business itself, thus enabling them to maintain the personal touch while adding more newsworthty content in the business account.
Monthly Social Media Packages – Ts & Cs
No long term binding contracts
You can cancel the subscription at any time and it will expire at the end of that month. However, in order for a marketing campaign to have any chance of making an impact you should plan for at least 4-6 months.
Payments can be made monthly by standing order or PayPal.
You’ll provide the logos, images, and any other artwork for your accounts and we’ll create the headers etc with what you provide. You may have created them in-house or outsourced this task to a graphic designer.
We can provide images for this purpose for a small supplemental charge to cover the cost of researching and acquiring stock images and for creating headers and other graphics.
We want you to succeed
It’s in our own best interests to help your business to grow. Our satisfaction is seeing you succeed thanks in part to our efforts. If we do a good job then you’ll stick with us for longer and our good reputation will grow.